Politeness Strategies in Buyer-Seller in Interaction: A Speech Act Analysis in Namlea Market

Abstract

This research aims to analyze 1) Politeness strategies in speech acts between buyers and sellers in Namlea Market; 2) Contextual factors that influence the use of politeness strategies in the interaction of buyers and sellers in Namlea market. This type of research is descriptive qualitative with pragmatic approach. The method in this research is the observation method with data collection techniques, namely participatory observation, interviews, and documentation. The theories used are speech act theory (Austin and Searle) and politeness theory (Brown and Levinson). The results showed 1) There are three main strategies used in speech acts between buyers and sellers in Namlea Market, namely positive politeness, negative politeness, and impoliteness; 2) The use of politeness strategies in the interaction of buyers and sellers in Namlea market is influenced by four contextual factors, namely culture and social norms, social relations, emotional situations, and religious values. In conclusion, politeness strategies in buying and selling are influenced not only by the interests of the transaction, but also by the socio-cultural context of the local community.