Construction of Masculinity and Regional Identity in Song Lyrics "Nyong Timur": Marcel Danesi Semiotics Study

Abstract

The purpose of this study is to examine how the constructions of masculinity and regional identity of Eastern Indonesian men are represented in the lyrics of the song “Nyong Timur” by Gihon Marel and Jacson Zeran. This research employs a qualitative approach with Marcel Danesi’s cultural semiotics to identify and interpret cultural signs embedded in the lyrics. Data were collected from the full text of the song and analyzed through stages of sign identification, denotative and connotative interpretation, and thematic categorization. The findings reveal that masculinity is represented through physical traits such as dark skin and curly hair, as well as values of bravery, loyalty, and confidence. Regional identity is affirmed through references to geographical areas (Papua, Maluku, East Nusa Tenggara, and Sulawesi), local vocabulary, and cultural symbols such as traditional drinks and communication styles. The study concludes that “Nyong Timur” functions as a cultural artifact that affirms masculinity and regional pride, while simultaneously challenging negative stereotypes of Eastern Indonesian men.